Glossary
Agenda Setting
The President's power to bring specific issues to the forefront of public and congressional attention, thereby influencing the national policy debate and legislative priorities.
Example:
By consistently highlighting the importance of renewable energy, a President can engage in agenda setting, making it a central focus of national policy discussions.
Bully Pulpit
The President's unique ability to use the prestige and visibility of their office to influence public opinion and advocate for their policy agenda.
Example:
When a President delivers a prime-time address on the need for gun control legislation, they are effectively using the bully pulpit to rally public support.
Modern Communication Technology
Contemporary tools and platforms, such as social media and digital broadcasting, that have transformed how the President interacts with the public and other government branches.
Example:
The President's use of a live Instagram Q&A session to directly address student concerns about college debt exemplifies modern communication technology.
Presidential Approval Ratings
A fluctuating measure of public support for the President's job performance, influenced by national events, economic conditions, and policy decisions.
Example:
Following a major legislative victory, a President often sees a temporary boost in their approval ratings as public confidence in their leadership increases.
Reagan's Tax Reduction Address
A classic case study from 1981 demonstrating how President Reagan effectively used the bully pulpit and national communication to gain public and legislative support for his economic policies, specifically significant tax cuts.
Example:
Reagan's Tax Reduction Address showcased how a President could directly appeal to the American people to build momentum for a major legislative change, ultimately leading to the passage of his economic plan.
Social Media
Digital platforms that enable the President to communicate directly with citizens, bypassing traditional media filters and allowing for rapid response and direct feedback.
Example:
A President might use Twitter to quickly respond to a breaking news event, shaping the narrative before traditional media can fully report on it.
State of the Union Address
An annual speech delivered by the President to a joint session of Congress and the nation, outlining the administration's legislative agenda and vision for the country.
Example:
During the State of the Union Address, the President might propose a new national infrastructure plan, setting a key priority for the upcoming year.