All Flashcards
What is the significance of 'Le Baccalauréat'?
A major comprehensive exam that determines a student's path after graduation in the French education system.
What is a key characteristic of the Francophone education system?
Its rigor and thoroughness, with a strong emphasis on academic excellence.
Why is cultural sensitivity important in advertising to Francophone communities?
To effectively target consumers and avoid misunderstandings by being aware of cultural differences.
What role does language play in advertising in Francophone communities?
Advertising is often in both French and another official language (e.g., English in Canada) to reach a broader audience.
What is the importance of 'identité en ligne' in digital marketing?
It helps companies tailor their ads to better target consumers based on their online presence and preferences.
What are some common visuals used in French advertising?
Colors, images, and symbols associated with the culture, such as blue, white, and red in France.
What is the role of a national curriculum in Francophone countries?
It sets learning goals for each level of education, ensuring a consistent standard across the country.
What is the aim of the Francophone education system regarding cultural diversity?
While diverse, the system aims to enhance and promote Francophone identity.
Why should advertisers avoid assuming strategies will work across cultures?
Cultural adaptation is crucial for success because advertising strategies effective in one culture may not resonate in another.
What is the significance of social media in digital marketing for Francophone communities?
Platforms like Facebook, Instagram, and YouTube are key for reaching consumers through targeted advertising campaigns.
What is the meaning of 'Les vacances'?
Vacation
What is the meaning of 'Le voyage'?
Trip
What is the meaning of 'Le transport'?
Transportation
What is the meaning of 'L'itinéraire'?
Itinerary
What is the meaning of 'La réservation'?
Reservation
What is the meaning of 'L'agence de voyage'?
Travel agency
What is the meaning of 'Le sac à dos'?
Backpack
What is the meaning of 'Les billets'?
Tickets
What is the meaning of 'Les valises'?
Luggage
What is the meaning of 'Le passeport'?
Passport
What is the meaning of 'Le visa'?
Visa
What is the meaning of 'Le guide'?
Guide
What is the meaning of 'Le pays'?
Country
What is the meaning of 'La ville'?
City
What is the meaning of 'La plage'?
Beach
What is the meaning of 'Le voyage'?
Trip
What is the meaning of 'Les vacances'?
Vacation
What is the meaning of 'Le transport'?
Transportation
What is the meaning of 'L'itinéraire'?
Itinerary
What is the meaning of 'La réservation'?
Reservation
What is the meaning of 'L'agence de voyage'?
Travel agency
What is the meaning of 'Le sac à dos'?
Backpack
What is the meaning of 'Les valises'?
Luggage
What is the meaning of 'Le passeport'?
Passport
What is the meaning of 'Le visa'?
Visa
What is the meaning of 'Le guide'?
Guide
What is the meaning of 'L'identité en ligne'?
Online identity
What is the meaning of 'L'identité numérique'?
Digital identity
What is the meaning of 'Marketing des réseaux sociaux'?
Social media marketing