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  1. AP Microeconomics
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Glossary

C

Constant Returns to Scale

Criticality: 2

A situation where a firm's average costs remain constant as its output increases, indicating that the firm is operating at an optimal and efficient size.

Example:

A software company might experience constant returns to scale after reaching an optimal team size, where doubling output simply means doubling the number of identical teams without changing average costs.

D

Diseconomies of Scale

Criticality: 3

A situation where a firm's average costs increase as its output increases, typically due to challenges in managing a very large organization, such as communication breakdowns or bureaucracy.

Example:

A rapidly expanding restaurant chain might experience diseconomies of scale as coordinating operations across hundreds of locations becomes inefficient and costly.

E

Economies of Scale

Criticality: 3

A situation where a firm's average costs decrease as its output increases, often due to factors like specialization, bulk purchasing, or more efficient use of capital.

Example:

A large online retailer achieves economies of scale by buying shipping materials in massive quantities, significantly lowering the cost per package.

L

Long-Run

Criticality: 2

A period of time in which all inputs of production are variable, allowing a firm to adjust its plant size, equipment, and labor to any desired level.

Example:

A tech company deciding to build a new, larger headquarters to accommodate future growth is making a long-run decision.

Long-Run Average Total Cost (LRATC) Curve

Criticality: 3

A curve that shows the lowest possible average total cost for each level of output when all inputs are variable. It is formed by the minimum points of all possible short-run average total cost (SRATC) curves.

Example:

The LRATC curve for a smartphone company would illustrate the most efficient average cost per phone at various production scales, considering all possible factory sizes.

Long-Run Costs

Criticality: 3

Costs incurred when all inputs of production are variable, allowing a firm complete flexibility to adjust its scale of operations.

Example:

A car manufacturer planning to build a new factory to significantly increase its production capacity is considering its long-run costs.

S

Short-Run

Criticality: 2

A period of time in which at least one input of production is fixed, meaning a firm cannot immediately change certain factors like factory size or major equipment.

Example:

A small bakery trying to increase cupcake production by hiring more staff but without buying a new oven is operating in the short-run.

Short-Run Average Total Cost (SRATC) Curve

Criticality: 2

A curve that shows the average total cost for a firm at different output levels given a specific, fixed plant size or set of equipment.

Example:

A single SRATC curve for a small coffee shop would show its average cost per cup of coffee given its current fixed space and equipment.