Demand

Rachel Carter
8 min read
Listen to this study note
Study Guide Overview
This study guide covers the fundamentals of demand in microeconomics, including: the definition of demand and its relationship to price and quantity; the Law of Demand and its underlying principles (substitution effect, income effect, and diminishing marginal utility); graphing demand curves; the distinction between demand and quantity demanded; factors that shift demand curves (INSECT: Income, Number of Consumers, Substitutes, Expectations, Complements, and Tastes); and practice questions to test comprehension of these concepts.
#AP Microeconomics: Demand - Your Ultimate Guide
Hey there, future AP Micro superstar! Let's break down demand, one of the most fundamental concepts in economics, and get you feeling confident for your exam. Think of this as your go-to resource for all things demand. Let's get started!
#๐ What is Demand?
In economics, a market is where producers (firms) and consumers (buyers) meet. Demand is all about the consumersโtheir desire, willingness, and ability to buy goods and services. It's a key factor that drives the market and affects prices. Basically, demand shows the relationship between the quantity of a good consumers are willing and able to buy and the price of that good.
Demand isn't just about wanting something; it's about being able to and willing to pay for it.
#โ๏ธ The Law of Demand
The Law of Demand is super intuitive: as the price of a good goes up, the quantity demanded goes down, and vice-versa. Think of it like this: if your favorite candy bar suddenly costs twice as much, you'd probably buy fewer, right? This happens because of three main reasons:
- Substitution Effect: When a good gets pricier, people switch to cheaper alternatives. For example, if the price of coffee skyrockets, you might start drinking more tea. โ
- Income Effect: When prices go up, your purchasing power decreases. You can't buy as much with the same amount of money, so you buy less. If movie tickets cost $20 each, you might choose to watch movies at home instead. ๐ฌ
- Law of Diminishing Marginal Utility: The more you consume of something, the less satisfaction you get from each additional unit. That fifth slice of pizza isn't as amazing as the first.๐
Think of SID: Substitution, Income, and Diminishing Marginal Utility. These are the three reasons behind the Law of Demand.
These three effects explain why the demand curve slopes downward โ a crucial concept for the exam!
#๐ Graphing Demand
When we graph demand, we put quantity on the x-axis and price on the y-axis. This is standard in economics, even though it might seem backward at first....

How are we doing?
Give us your feedback and let us know how we can improve