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  1. AP Microeconomics
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Price Elasticity of Demand

Nancy Hill

Nancy Hill

8 min read

Next Topic - Price Elasticity of Supply
Study Guide Overview

This guide covers Price Elasticity of Demand (PED), including its meaning as responsiveness to price changes. It explains how to calculate PED using the formula and percentage changes in quantity demanded and price. The guide details the five types of elasticity, from perfectly inelastic to perfectly elastic, and illustrates them with examples. It also explains the total revenue test to determine elasticity and provides practice questions, including multiple-choice and free-response questions, along with a scoring rubric.

#AP Microeconomics: Price Elasticity of Demand - Your Ultimate Guide 🚀

Hey there, future AP Micro ace! Let's break down Price Elasticity of Demand (PED). This is a huge topic, so let's make sure you've got it down cold. Think of this as your pre-game huddle before the big exam. Let’s get started!


#What is Price Elasticity of Demand?

At its core, PED measures how sensitive consumers are to price changes. It's all about understanding how much the quantity demanded of a good changes when its price changes. Are people super responsive or not so much? That's what PED tells us.

Key Concept

Think of elasticity as responsiveness. How much does quantity demanded react to a price change?

Imagine two friends, Harry and Sally, buying turkey sandwiches. If a price increase makes Harry drastically reduce his sandwich purchases, but Sally barely changes her buying habits, Harry is more price-sensitive (his demand is more elastic), while Sally is less so (her demand is more inelastic).


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#Calculating Price Elasticity of Demand

Here’s the formula:

E_d = \frac{%\Delta Q_d}{%\Delta P}

Where:

  • EdE_dEd​ is the price elasticity of demand coefficient
  • %\Delta Q_d is the percentage change in quantity demanded
  • %\Delta P is the percentage change in price
Memory Aid

PED = % Change in Quantity / % Change in Price. Remember, quantity on top, price on the bottom. Quick way to remember it!

Since demand curves are downward sloping, EdE_dEd​ will usually be negative. We often use the absolute value to focus on the magnitude of the responsiveness. Let's calculate Harry's PED:

  • Initial Quantity (Q1): 5 sandwiches
  • New Quantity (Q2): 1 sandwich
  • %ΔQd: ((1-5)/5) * 100 = -80%
  • Initial Price (P1): $10
  • New Price (P2): $15
  • %ΔP: ((15-10)/10) * 100 = 50%

E_d = \frac{-80%}{50%} = -1.6

Harry's PED is -1.6 (or 1.6 in absolute value), indicating that his demand is relatively elastic.


#Types of Elasticity

There are 5 main types of elas...

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Previous Topic - SupplyNext Topic - Price Elasticity of Supply

Question 1 of 10

Price elasticity of demand measures the responsiveness of 🧐:

Quantity supplied to a change in price

Quantity demanded to a change in price

Price to a change in quantity demanded

Consumer income to price changes