The more we're exposed to something (or someone), the more we tend to like it.

The intense, often overwhelming attraction at the start of a relationship; a state of high arousal and deep desire.

The deep, affectionate attachment that develops over time; about comfort, trust, and mutual support.

A fair balance of give-and-take. Both partners should contribute and receive equally.

Sharing intimate details about yourself with your partner. This builds trust and intimacy.

We like those whose behavior is rewarding to us. This could be anything from shared interests to simple acts of kindness.

We tend to assume attractive people are healthier, happier, and more successful (though not necessarily more compassionate).

Being physically near someone, which increases the likelihood of attraction due to increased contact.

Interpreting physiological arousal as attraction towards another person.

Oxytocin is the 'bonding' hormone associated with companionate love, fostering feelings of comfort and attachment.

Passionate love is intense and arousal-based, while companionate love is deep, affectionate, and based on trust and support.

Passionate love involves dopamine surges, while companionate love involves oxytocin, the 'bonding' hormone.

Equity is a fair balance of give-and-take, while equality implies identical contributions, which may not always be equitable.

Similarity creates a sense of validation and connection, while proximity increases familiarity and exposure.

Proximity was favored for safety and familiarity, while physical attractiveness signaled health and reproductive fitness.

Short-term, passionate love leads to intense attraction and excitement; long-term, it can transition into companionate love or fade.

Self-disclosure builds trust through sharing, while support fosters a sense of security and care.

Reward theory focuses on positive interactions and shared interests, while mere-exposure focuses on familiarity through repeated contact.

People with low self-esteem may be more attracted to those who like them, while those with high self-esteem may be less influenced.

Physical attractiveness plays a larger role in initial attraction, while other factors like personality and values become more important long-term.

The more we're exposed to something, the more we tend to like it. Familiarity breeds fondness.

We like those whose behavior is rewarding to us. Shared interests and acts of kindness create attraction.

Physical arousal and cognitive appraisal (interpreting that arousal as attraction).

Comfort, trust, and mutual support that develops over time.

A fair balance of give-and-take ensures both partners contribute and receive equally, preventing resentment.

Sharing intimate details builds trust and intimacy, fostering a deeper connection.

We like people who are similar to us. Shared beliefs and interests create a sense of validation and connection.

We're drawn to average and symmetrical features, which are often associated with health and genetic fitness.

We're more likely to be attracted to people we see often, like neighbors or coworkers, due to increased familiarity.

The tendency to assume that attractive people are healthier, happier, and more successful.