zuai-logo

Attitude Formation and Attitude Change

Listen to this study note

AP Psychology Study Guide: Attitude Formation and Attitude Change

Social Psychology šŸ§ šŸ’–šŸ§ 

Exam Tip
  • Social psychology is heavily tested on the AP exam, representing 8-10% of the curriculum! šŸ¤Æ
  • Be ready to analyze scenarios, apply concepts, and demonstrate your understanding of how individuals interact and influence each other. šŸ¤”

Attitude Formation and Attitude Change

Key Concept

Attitudes are evaluations of people, objects, and ideas. They're essential to understanding how we think, feel, and behave.

Understanding Attitudes

  • Definition: Attitudes are our evaluations of things. They can be positive, negative, or neutral, and they often guide our behaviors.
  • Components of Attitudes: Think of the ABCs!
    • Affect (feelings): Emotional reactions towards the object, person, or idea. šŸ’–šŸ˜ šŸ’”
      • Example: Feeling happy when you see your dog. šŸ¶
    • Behavior ...
Previous Topic - Attribution Theory and Person PerceptionNext Topic - Conformity, Compliance, and Obedience

Question 1 of 8

Ready to test your knowledge? šŸ˜Ž Which of the following BEST describes what attitudes are in social psychology?

Innate personality traits that dictate behavior

Evaluations of people, objects, and ideas

Unconscious biases that influence decision-making

Behaviors that are consistent across different situations