All Flashcards
What is a Communications Director?
Plans and oversees all campaign messaging and communications staff.
What is a Press Secretary?
Writes press releases, talking points, and coordinates with reporters.
What is a Fundraiser?
Plans and oversees fundraising events and all monetary donations.
What is an Advertising Agent?
Develops an advertising strategy that targets favorable voting blocs.
What is a Field Organizer?
Works with volunteers to execute get-out-the-vote (GOTV) campaigns.
What is a Pollster?
Conducts and analyzes poll data during the campaign.
What is a Social Media Consultant?
Develops and manages a campaign’s digital campaign strategy.
What are Political Action Committees (PACs)?
Organizations that donate funds to political campaigns.
What does 'candidate-centered' mean in modern campaigns?
Campaigns rely less on parties, more on individual candidates.
What is 'grassroots lobbying'?
Mobilizing volunteers to contact officials and advocate for a cause.
Compare benefits and drawbacks of campaign consultants.
Benefits: Expertise, strategy. Drawbacks: Cost, authenticity issues.
Compare benefits and drawbacks of fundraising.
Benefits: Campaign financing, voter outreach. Drawbacks: Influence of money, neglect of priorities.
Compare benefits and drawbacks of social media in campaigns.
Benefits: Wide reach, direct engagement. Drawbacks: Misinformation, privacy concerns.
Compare long vs. short campaign durations.
Long: More time, costly. Short: Less expensive, limited voter connection.
Compare online vs. offline fundraising methods.
Online: Wider reach, lower cost. Offline: Personal touch, higher donations.
Compare traditional media vs. social media in campaigns.
Traditional: Credibility, less targeted. Social: Targeted, potential misinformation.
Compare the roles of communications director and press secretary.
Comm. Dir.: Oversees messaging. Press Sec.: Writes releases, works with reporters.
Compare the roles of advertising agent and pollster.
Advertising Agent: Develops ad strategy. Pollster: Conducts and analyzes poll data.
Compare the roles of fundraiser and field organizer.
Fundraiser: Plans fundraising events. Field Organizer: Executes GOTV campaigns.
Compare the roles of social media consultant and communications director.
Social Media Consultant: Manages digital strategy. Communications Director: Oversees all campaign messaging.
Cause and effect of candidate-centered campaigns?
Cause: Decline in party influence. Effect: Rise of campaign consultants.
Cause and effect of social media in campaigns?
Cause: Desire for wide reach. Effect: Increased misinformation spread.
Cause and effect of large campaign donations?
Cause: Need for campaign financing. Effect: Concerns about undue influence.
Cause and effect of longer campaign durations?
Cause: Desire to reach more voters. Effect: Increased campaign costs.
Cause and effect of targeted advertising?
Cause: Ability to collect voter data. Effect: Campaigns can target specific demographics.
Cause and effect of social media engagement?
Cause: Desire to connect with voters. Effect: Direct interaction with candidates.
Cause and effect of fundraising events?
Cause: Need to finance campaign. Effect: Opportunity for voter interaction.
Cause and effect of misinformation?
Cause: Rapid information spread. Effect: Undermines candidate credibility.
Cause and effect of negativity in political campaigns?
Cause: Social media. Effect: Negative impact on political discourse.
Cause and effect of algorithm manipulation?
Cause: Social media algorithms. Effect: Distorted political discourse.