Culture after 1945
Joseph Brown
8 min read
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Study Guide Overview
This study guide covers the impact of television on entertainment, news, advertising, and public opinion. It explores the rise of name branding and its influence on consumer culture, including the growth of fast-food chains. The guide also examines how advertising shaped popular music trends, citing rock-and-roll and Elvis Presley as examples. The impact of credit cards on consumer behavior and spending habits is discussed. Finally, the guide analyzes the post-WW2 expansion of organized religion, highlighting non-denominational churches, the religious right, and the influence of Rev. Billy Graham. It concludes by discussing the feminine mystique and its impact on women's roles and societal expectations.
#Television
By the late 40's, television had become a mainstay in most American households and played a central role in shaping the country's culture and society.
TV served as a platform for entertainment. Television brought a variety of programming into people's homes, including dramas, comedies, news programs, sports events, and reality shows. This has provided people with a wide range of options for entertainment and has helped to create and maintain a strong entertainment industry in the United States.
TV played a major role in shaping the way people get their news and information. News programs, both local and national, have become an important source of information for many people, and television allowed these programs to reach a wide audience. It also played a role in shaping public opinion, as it has allowed politicians and other public figures to communicate directly with the public and present their messages in a visual and often more persuasive way.
TV had a profound impact on the advertising industry as well, as it provided companies with a new way to reach potential customers. Television commercials have become a mainstay of the advertising industry and have helped to shape the way companies market their products and services.
#Advertising
#Name Branding
Name branding had a significant impact on the way products and services were advertised and sold. Name branding refers to the practice of using a specific name, term, or symbol to identify and differentiate a product or service from others in the marketplace. This practice has become increasingly common in the United States since the mid-20th century, as companies have sought to differentiate their products and create a strong and recognizable brand identity.
Name branding helped to create a culture in which people are encouraged to buy and consume goods and services, in which personal identity is often closely tied to the brands that people own and use. This contributed to the development of a consumer-oriented society in which people are encouraged to buy more and to identify with the brands they use.
Name branding...
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