Social Psychology and Personality

Central route persuasion involves logical arguments and high-thinking effort leading to durable attitude changes.

Subliminal persuasion manipulates thinking at an unconscious level influencing long-term attitudes unnoticed.

Peripheral route persuasion is based on superficial cues triggering quick but temporary attitude changes.

Operant conditioning molds new responses through rewards or punishments, shaping stable attitudes over time.

Direct experiences enhance social approval of your attitudes.

Direct experiences increase our susceptibility to persuasion.

Direct experiences reduce cognitive dissonance between beliefs and actions.

Direct experiences provide more detailed information about the object or issue.

Social Influence Principle.

Reciprocity Principle.

Scarcity Principle.

Persuasion Principle.

Bias

Prejudice

Attitude

Stereotype

Peer pressure

Conversion disorder

Anxiety disorder

Cognitive dissonance

It can't predict which route (central or peripheral) a person will use.

The model fails to consider societal influences on attitudes.

The model ignores how emotion affects persuasion.

The model overemphasizes the role of message content in persuasion.

Someone is coerced to comply because they are offered a small request after a larger request.

A studious classmate does not study for a test and gets an F.

Two opposing groups work together toward a common goal.

A new employee is pressured to achieve a certain quality of work due to the high reputation of the company.

Self-Perception Theory

Balance Theory

Elaboration Likelihood Model

Cognitive Dissonance Theory

Festinger's Social Comparison Theory.

Bem's Exotic Becomes Erotic Theory.

Self-perception Theory.

Cognitive Dissonance Theory.

An inherent flaw in personality traits or character structure according to trait theorists.

Underlying unresolved conflicts stemming from early psychosexual development stages.

The reinforcement history associated with the problematic behaviors.

Dysfunctional thought processes that lead to maladaptive behaviors.