Social Psychology and Personality

Explicit laws enforced by the government.

Unwritten rules that dictate how we should behave in different situations.

Personal beliefs about right and wrong.

Formal agreements between individuals.

Normative influence.

Informational influence.

Central route to persuasion.

Peripheral route to persuasion.

Central route.

Peripheral route.

Normative influence.

Informational influence.

A salesperson initially asks you to sign a petition and then later asks you to donate money.

A negotiator starts with an extreme demand and then makes a more reasonable offer.

A company uses attractive models in its advertisements to sell products.

A politician gives a well-reasoned argument to convince voters.

Large group size

Unanimity of the group

High task difficulty

High personal importance of the issue

The physical distance between the teacher and the learner.

The perceived legitimacy of the authority figure.

The participants' strong moral convictions.

The opportunity for participants to discuss their concerns with others.

Emphasis on group harmony

Prioritization of collective goals

Encouragement of uniqueness and self-reliance

Strong adherence to social norms

The tendency for groups to make riskier decisions than individuals.

The desire for harmony in a group overrides critical thinking.

The improvement in individual performance when working in a group.

The reduction in individual effort when working in a group.

A student works harder on a group project because they know their grade depends on it.

A person claps louder in a large crowd than when alone.

A team member exerts less effort on a group task, assuming others will compensate.

A group of friends all decide to see the same movie to avoid conflict.

Groupthink.

Social loafing.

False consensus effect.

Bystander effect.