All Flashcards
What are the key processes in Observational Learning?
Attention, Retention, Reproduction, Motivation (ARRM).
How can classical conditioning explain a phobia?
A neutral stimulus (e.g., a dog) is paired with a frightening experience (e.g., being bitten), leading to fear of the stimulus.
How can operant conditioning be used to train a pet?
Using positive reinforcement (e.g., treats) to reward desired behaviors and negative punishment (e.g., taking away a toy) to discourage undesired behaviors.
How is observational learning used in advertising?
Advertisements often use attractive or respected models to promote products, hoping viewers will imitate their behavior and purchase the product.
What is the effect of unpredictable reinforcement schedules?
Behaviors are more resistant to extinction compared to fixed schedules.
What is the effect of observing aggressive behavior?
Children are more likely to imitate aggressive behavior (Bandura's Bobo doll experiment).